A trademark registered on a misremembered Latin place name in 1932. Everything that happened afterwards was deliberate — including eight years spent solving a problem nobody had asked for.
Two hundred years before digital print, a French workshop was solving the same problem — how do you put a picture on a wall and make it mean something?
Matteo Thun makes a claim about how design is judged that should worry anyone who specifies for a living. Walk into a hotel room, he says, and you know within a split second whether you like it. The verdict is instant, instinctive, almost involuntary.